This information is not legal advice. You should consult with your legal counsel to make sure that your communications comply with applicable laws.

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You’re Free From Carrier Regulation Hell

Contiguity believes in empowering developers to communicate freely without jumping through dozens of hoops, such as A2P 10DLC registration — a process that can take weeks to complete. Contiguity’s method of sending SMS, MMS, & RCS messages means you can begin sending messages within minutes of signing up, and carriers can’t use their traditional enforcement methods against you. With Contiguity, you don’t have to:
  • Register for A2P 10DLC
  • Go through carrier vetting
  • Identify yourself as a sender (e.g. “This is a message from Chase Bank”)
  • Include opt-out language
  • Pay carrier surcharges on already-expensive messages

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iMessage & WhatsApp

Generally, SMS rules do not apply to iMessage & WhatsApp. You’re not required to register for A2P 10DLC / carrier vetting, no opt-out language is required, and no carrier fees apply.

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What You Must Comply With

You, not Contiguity, are responsible for complying with the laws in your jurisdiction. Below is an outline of key regulations by region, to help you stay on the right side of the law.

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🇺🇸 United States

Comply with the Telephone Consumer Protection Act (TCPA) and the CAN-SPAM Act. Obtain prior consent for texts.

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🇪🇺 European Union

Adhere to the General Data Protection Regulation (GDPR) for user consent and data handling, plus the ePrivacy Directive for unsolicited messages.

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🇨🇦 Canada

Follow Canada’s Anti-Spam Legislation (CASL), requiring explicit consent for commercial electronic messages and clear sender identification.

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🇦🇺 Australia

Abide by the Spam Act 2003, ensuring consent for messages and an unsubscribe mechanism.

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🌍 Other Regions

Check local laws for consent, data protection, and messaging restrictions specific to your audience’s location.